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HARD ROCK CAFE & HOTEL PARTNERING WITH LION FIGHT PROMOTIONS

By Mike Johnson on 9/9/2011 11:00 AM

Hard Rock Hotel & Casino Partners with Lion Fight Promotions to Present World Championship Muay Thai Fight
The hard-hitting action kicks off on Saturday, Nov. 19
LAS VEGAS (Sept. 8, 2011) – Hard Rock Hotel and Casino Las Vegas, in partnership with Lion Fight Promotions, presents the WBC world championship Muay Thai fight on Saturday, Nov. 19.  The fight card will be announced soon.

“We are excited to foster such a great professional partnership with the team at Lion Fight Promotions,” said Vice President of Entertainment for Hard Rock Hotel & Casino, Paul Davis.  “The Joint venue was built for events just of this caliber, and I think guests, both returning and first-timers, will be very pleased with the experience we have to offer.  We look forward to the hard-hitting event and additional future Muay Thai fights with Lion Fight Promotions.”

“We are thrilled about this opportunity to put the sport of Muay Thai on a big stage at one of the most well-known destinations in the fight capital of the world” said Lion Fight Promotions President, Scott Kent.  “For the last several years, the popularity of Muay Thai has been surging in the wake of the MMA explosion in North America.  The partnership between Hard Rock Hotel & Casino and Lion Fight Promotions is a monumental step towards giving Muay Thai a platform that will support future growth and help it stand out and flourish as its own major combat sport.”

Kent, a former executive at Las Vegas’ Mandalay Resort Group and The Mirage, joined forces with Muay Thai champion, Christine Toledo to launch Lion Fight Promotions last year.  The promotion aims to match the best Muay Thai fighters on the planet against one another in various weight classes.

The announcement about the promotion’s partnership with Hard Rock Hotel & Casino comes off the heels of Lion Fight Promotions:  Battle in the Desert 3, a WBC world championship quadruple header at Star of the Desert Arena in Primm, Nev. on Aug. 20.  In the “Superfight” main event, five-time world champion and Thai legend Sakmongkol Sitchuchoke Zingano was awarded a controversial unanimous decision over two-time world champion Cosmo Alexandre.

The national sport of Thailand, Muay Thai is an exceptional martial art and sport that combines western boxing with kicking techniques with elbow and knee strikes to form the most complete and forceful striking-based combat discipline in existence.  While becoming a cornerstone for success in mixed martial arts competition, Muay Thai has independently emerged a fearsome fighting sport, delivering hard-hitting, knockout-filled action in the ring.

About Hard Rock Hotel & Casino
Hard Rock Hotel & Casino is a premier destination entertainment resort in Las Vegas, owned by Brookfield Real Estate Finance Fund II, a division of Brookfield Asset Management (NYSE: BAM) and managed by WG-Harmon, LLC, a subsidiary of Warner Gaming, LLC.  Built in 1995, the property completed a $750 million expansion in 2010. Hard Rock Hotel & Casino offers an energetic entertainment and gaming experience with the services and amenities associated with a boutique luxury resort hotel. The property is known for its innovative nightlife and music scene where acts such as The Rolling Stones, Bon Jovi, Paul McCartney, Incubus, Linkin Park, Foo Fighters and The Killers have all performed.  Features of the property include an 11-story Hard Rock Hotel tower with 640 guest rooms, 17-story Paradise Tower with 490 rooms and suites and the all-suite HRH Tower with 359 suites, eight spa villas and seven penthouse suites; 72,000 square feet of casino space; 80,000 square feet of flexible meeting and convention space; more than $3 million in rare music memorabilia throughout the hotel; the luxurious Vanity Nightclub; Reliquary Water Sanctuary & Spa; Reliquary Salon; 4.8 acres of tropical pool paradise; REHAB, the trendsetting Sunday afternoon pool party; The Joint concert venue; Hart & Huntington Tattoo Co.; restaurants including the new 35 Steaks + Martinis, a traditional steakhouse with an edge, casual Italian eatery LTO, world-renowned Nobu, Johnny Smalls, Pink Taco and Mr. Lucky’s 24/7 diner; numerous cocktail lounges; several retail stores; and a state-of-the-art Fitness Center.  For room availability and additional information call 800.HRD.ROCK (800.473.7625) or visit www.hardrockhotel.com.

About Lion Fight Promotions
Lion Fight Promotions is a Las Vegas, Nevada-based world championship Muay Thai kickboxing promotion dedicated to producing matchups between the best Muay Thai fighters in the world in their respective weight classes.  Led by former Las Vegas casino executive, Scott Kent, the promotional company has been developed in consultation with Christine Toledo, one of the sport's most popular champions and star of the Oxygen Network reality television show Fight Girls.  Both Kent and Toledo share a common passion for Muay Thai and are working together to promote the sport.