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A new era has dawned for sports apparel with the launch of COLLARxELBOW (collarandelbowbrand.com).
The name COLLARxELBOW comes from the opening grapple of a wrestling match. Like its namesake,COLLARxELBOW is the beginning, coming from a place of limitless possibilities, built by a performance dependent on one another.
COLLARxELBOW is the brainchild of Al Snow, a career wrestler and training coach for over 30 years. Al’s enthusiasm developing talent is expressed in his brand, which is founded on that same spirit of camaraderie.
Al Snow’s enthusiasm for building win/win relationships is echoed in the mission of the company: “If you aren’t successful, we aren’t successful.” COLLARxELBOW promotes the interaction between the apparel company, their ambassadors, fans, and anyone who has a passion for wrestling. Success for the company is firmly entrenched in the development of the partnership between themselves, the athletes, and the fans. The brand speaks to the athlete and the fan—the fan in all of us.
“This isn’t my company—this is our company,” Al says of the company’s purpose. “This is our brand, for all of us who love wrestling. It belongs to us.”
Like a match unfolding, the summer line will launch and everyone, regardless the athlete, can enjoy the show.
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