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By Mike Johnson on 9/1/2017 8:25 AM

7-Eleven and UFC have signed a deal that will see the franchise become the “Official Convenience Store” of the Ultimate Fighting Championship.

The deal, which will run across the United States and Canada, will also feature a new Big Gulp "peel to win" sweepstakes, with the grand prize being a 2017 Harley-Davidson Motorcycle, while also giving away UFC videogames, UFC belt replicas, food items and more.  

As part of the partnership, 7-Eleven and UFC will each have product placement for the other at 7-Eleven stores and at UFC broadcasts and events.