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COMBATEĀ AMERICASĀ  SCORES BIG TELEVISION RATINGS ONCE AGAINĀ 

By Mike Johnson on 6/8/2019 12:20 PM
 

COMBATE AMERICAS 
SCORES BIG TELEVISION RATINGS ONCE AGAIN 
WITH EXPLOSIVE MMA LINEUP
LIVE ON UNIVISION FROM TUCSON, AZ. ON JUNE 7
 

“Cricket Wireless Presents Combate Americas: Tucson Unbreakable,” 
featuring former world champion Jose Alday’s dramatic bantamweight victory,  
amasses more than 420,000 viewers in the U.S. at midnight ET
 
Ratings nearly quadruple those of competitor
Professional Fighters League 
airing the following night


NEW YORKJune 14, 2019- Combate Americas today announced another ratings homerun for its action-packed “Cricket Wireless Presents CombateAmericas: Tucson Unbreakable” extravaganza – Mixed Martial Arts (MMA) fight lineup broadcast live on network television - that pulled in more than 420,000 viewers on Univision in its midnight ET time slot, on Friday, June 7.
 
“Our television ratings for ‘Tucson Unbreakable’ proved once again that Combate Americas has become appointment television, particularly among young adults and that our brand of MMA brings something unique to fans of combat sports,” said Combate Americas CEO Campbell McLaren.
 
 
The event was the highest rated program in the 12 a.m. ET time slot for the week on Univision’s schedule, a feat which has become common-place for Combate telecasts in that time period.
 
“Tucson Unbreakable” drew nearly four-times as many viewers (421,000 vs. 115,000) as competitor Professional Fighters League carried by ESPN2 in the Saturday, 7 p.m. time slot.
 
Combate Americas’ trend of dominating other major sports telecasts continued with the Tucson telecast pulling in higher viewership than four FIFA Women’s World Cup matches airing on Telemundo and cross-promoted heavily on NBC. Additionally, among adults 18-34, ratings for “Tucson Unbreakable” were 11% higher than NBC’s coverage on Saturday, June 8 of the French Open Tennis Championship which aired at 9 a.m.
 
Continuing its momentum from one event to the next, Combate’s Tucson event viewership was nearly 10% higher (421,000 vs. 390,000) than the previous event which was held in Lima, Peru.
 
In the “Cricket Wireless Presents Combate Americas: Tucson Unbreakable” main event, former world champion Jose “Pochito” Alday (13-4-1) originally from Hermosillo, Senora, Mexico and now fighting out of Tucson, battered out a close-fought win via unanimous decision over Juan Pablo “El Molo” González of Argentina.  
 
Source: Nielsen

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ABOUT COMBATE AMERICAS
Combate Americas is the premier Hispanic Mixed Martial Arts (MMA) sports franchise, rapidly becoming the number two sport after soccer, for Spanish speaking fans worldwide.  The Combate Americas franchise includes live event and original shoulder programming on some of the biggest television, OTT and digital platforms in Spanish and English, including Univision and Univision Deportes Network (UDN), DAZN, ESPN, GOL and Facebook Watch worldwide.  The company also owns and operates a multi-platform media studio, La Jaula Studios. 
 
Combate Americas CEO Campbell McLaren, also the co-founder/co-creator of the Ultimate Fighting Championship (UFC), has been described by New York Magazine as "the marketing genius behind the UFC,” while Yahoo Sports has said he "knows more about the sport than just about anyone in it today." With an unprecedented and cutting edge product and a blue-chip ownership and management team,Combate Americas is poised to break new ground and bring about a new era in world championship level MMA competition.