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The UFC has already had some excellent announcements and events in 2021, with the latest being the partnership with Draft Kings.
However, there are many more major announcements coming by the promotion this year according to UFC President Dana White.
“We’ll have announcements this year that will take the sport and the brand to a whole new level,” White told BT Sport (via Bloody Elbow). “Every year we continue to climb. The Draft Kings deal is massive. For us to be now looked at as the other big (sport) — the NBA, NFL and Major League Baseball — that’s always been important to me. For these athletes to be respected and at the level these other athletes are at, we’re finally there. We’re there now.
“We’re going to capitalize and grow on that around the world. In these other countries, it’s basically soccer and cricket that we have to measure up to. We’re getting there.”
There is no word at this time as to what kind of announcements will be made or when they will be announced.
