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Multi-year partnership will see Bravago sponsor 2022 PFL MMA Season events and create unique consumer programs
PFL 1 airs live on ESPN, ESPN Deportes and ESPN+ on Wednesday, April 20
NEW YORK, April 14, 2022 -- The Professional Fighters League (PFL), the fastest growing and most innovative sports league in the world, today announced that Bravago Bold Seltzer will become the Official "Hard" Seltzer of the PFL ahead of its first event of the 2022 Regular Season on April 20 at Esports Stadium Arlington in Arlington, TX. Tickets for PFL 1 are available now.
Photo by Professional Fighters League
As part of the multi-year partnership, Bravago will sponsor all season events on ESPN networks and streaming platforms and will be served in the Cageside Club. Additionally, Bravago will work with PFL brand ambassadors to promote upcoming events and create unique consumer facing programs for fight fans across the country.
Bravago Bold Seltzer, co-founded by professional wrestler Bill Goldberg, is inspired by risk takers, adventurers and those who pursue a bold lifestyle. Currently available in three flavors, Chill Out (Rainier Cherry), Sweet Freak (Vanilla Orange Cream) and Sucker Punch (Strawberry Lemon), Bravago's line of hard seltzers are uniquely formulated with natural flavors and lightly sweetened with monk fruit. They are also gluten-free, Stevia-free, low-carb, and contain a higher alcohol-by-volume (ABV), 5.1%, than the average hard seltzer.
"We're thrilled to partner with Bravago Bold Seltzer for upcoming PFL Seasons on ESPN networks and streaming platforms," said PFL CRO Jon Tuck. "PFL and Bravago share the same disruptive DNA and we look forward to delivering elevated experiences together for fight fans at all of our events."
"To say that we're grateful to collaborate with the PFL would be an understatement," said Matt D'Andria, Bravago Bold Seltzer's Founder and CEO. "This partnership comes at the right time as the PFL's programming continues to reach new heights and Bravago is poised to become the hard seltzer of choice this summer."
Following a breakthrough year that saw 100 percent audience growth, PFL returns to Regular Season action on April 20 as elite fighters across the Lightweight and Light Heavyweight divisions will face off in the PFL SmartCage.
Professional Fighters League is the No. 2 MMA company globally and features an elite talent roster with 25 percent of its fighters independently ranked in the top-25 of the world, including 2021 PFL champions Kayla Harrison and Ray Cooper III. PFL has live event coverage in 160 countries on leading distribution platforms and delivers a unique, innovative product to the more than 600 million MMA fans globally.
