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Endeavor recently released their records for fourth quarter 2022 and for the full year of 2022, with those records showing that the UFC, which Endeavor is the parent company of, again generated record numbers for them in 2022.
A conference call was held yesterday by Endeavor, in which the parent company revealed that the UFC and the Professional Bull Riders (PBR), generated $301.4 million in the fourth quarter of 2022, which is 9% higher than Endeavor’s numbers in 2021.
It was the UFC that helped lead the owned sports properties to a total of $1.3 billion in revenue, up $224.1 million more from 2021 or 20% from last year.
“Both organizations recorded record revenue last year,” Endeavor CEO Ari Emanuel said (transcript via Damon Martin of MMA Fighting). “All 21 UFC events with live audiences sold out, continuing a 29 event sell out streak since returning from the pandemic. UFC posted its best sponsorship year ever in 2022, unlocking new categories and inventory to reach a fan base that grew double digits over 2021 in the U.S. It also continues to be an industry leader in digital engagement. UFC’s social media accounts now have over 220 million followers combined. TikTok followers alone grew 55 percent year over year.”
CFO Jason Lublin also revealed in the conference call that the UFC’s consecutive sell out streak and the return of “Fight Night’ events to locations outside of the UFC Apex helped with those revenues.
“UFC set 11 arena records for highest-grossing events, including four of the highest grossing Fight Nights in the U.S. and the two highest grossing Fight Nights in UFC history, both at London’s O2 Arena,” Lublin said.
Lublin also revealed that new sponsor ship deal acquired by the UFC also helped generate more revenue for the company.
“UFC also had its highest sponsorship sales in the company’s history,” Lublin said. “We added several new sponsors to our roster like V-Chain, New Amsterdam Vodka, and Project Rock. We also introduced new categories like the official commercial truck, the official law firm, and the official ready-to-drink partners of the UFC.”
