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LIVE UNIVISION TELEVISED COMBATE GLOBAL EVENT WAS
THE NUMBER TWO RATED PROGRAM IN PRIMETIME IN
THE A1849 CATEGORY ON SUNDAY, REGARDLESS OF LANGUAGE
MIAMI – July 19, 2023 – COMBATE GLOBAL and UNIVISION today announced that the Hispanic Mixed Martial Arts (MMA) sports franchise produced its largest viewership in history with its latest live UNIVISION-televised event on Sunday, July 16.
In a 10:00 p.m. ET/7:00 p.m. PT time slot on Sunday, COMBATE GLOBAL’s 90-minute program on UNIVISION garnered a franchise record of 1.283 million live P2+ viewers. That total number includes 708,000 viewers - over 55 percent of the total audience - in the coveted A1849 demographic, according to Nielsen research.
The event, “COMBATE GLOBAL: El Showdown”, was the number two program in primetime on Sunday in the A1849 demographic, regardless of language, and the ninth most watched sporting event all week in the A1849 demographic.
“COMBATE GLOBAL has built a huge proprietary audience of fans that are new to the sport of MMA, and the viewership figures for our latest show amplifies this fact,” said COMBATE GLOBAL CEO Campbell McLaren.
“COMBATE GLOBAL: El Showdown” featured a lineup of all Mexico vs. USA bouts, including the featherweight (145 pounds) main event between Roberto “El Charro Negro” Romero (7-2-1) of Chihuahua, Chih., Mex. and Justin “Slick J” Vazquez (10-3) of Miami.
The event also featured a bantamweight (135 pounds) matchup between Ismael “Kraken” Zamora (7-2) of Mexico City, Mex. and Adam “Kid Solo” Ortiz (5-1) of Tucson, Ariz.
COMBATE GLOBAL’s next live UNIVISION televised event takes place on Saturday, Aug. 5. The event will feature the MMA debut of Mexican reality television star and singer, Jawy Mendez, as well as a lineup of established MMA stars that will be announced soon.
Additional information about COMBATE GLOBAL and its athletes can be found on www.COMBATEGLOBAL.com as well as on Facebook, Instagram, and YouTube.
CONTACTS:
Mike Afromowitz – COMBATE GLOBAL
MikeA@CombateGlobal.com
917-566-8754
Source: Nielsen
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About COMBATE GLOBAL
COMBATE GLOBAL is the premier Hispanic Mixed Martial Arts (MMA) sports franchise that is rapidly becoming the number two sport after soccer for Spanish speaking fans worldwide, and that consistently garners superior television ratings to those of other major, longer established sports television properties. It is the only MMA property regularly airing on broadcast television in the U.S. (Univision) and the only MMA property owned, in part, by a major Hispanic media company, as a result of TelevisaUnivision purchasing a significant equity stake in COMBATE GLOBAL in 2021. In 2021, the company partnered with CBS Sports to distribute COMBATE GLOBAL’s live shows in English in the U.S. on Paramount+ and closed out 2022 by entering into a multi-year partnership with global entertainment powerhouse, IMG, for media rights representation worldwide. The company’s programming is available in over 70 countries in Europe, Africa and elsewhere globally.
Nielsen research indicates that an astounding 91 percent of COMBATE GLOBAL viewers in the U.S. are not regular viewers of other MMA content, demonstrating that COMBATE GLOBAL has discovered and engaged a new MMA audience with its World Cup-like, country vs. country format of competition.
COMBATE GLOBAL CEO Campbell McLaren, also the co-founder and creator of the Ultimate Fighting Championship (UFC), has been described by New York Magazine as "the marketing genius behind the UFC,” while Yahoo Sports has said he "knows more about the sport than just about anyone in it today." Under his direction, the growth of Combate Americas’ television footprint and worldwide audience triggered a re-branding in 2021 to COMBATE GLOBAL.
