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MOST VALUABLE PROMOTIONS AND SKY SPORTS ENTER LANDMARK MULTI-YEAR DEAL FOR MVPW, THE GLOBAL HOME OF WOMEN’S BOXING
Sky Sports and NOW become the UK and Ireland home of MVPW for two exclusive events annually, beginning with MVPW-01 on Sunday, 5 April
31 March 2026
Sky Sports and NOW today announced a landmark multi-year partnership with Most Valuable Promotions’ (MVP) to become the UK and Ireland home of MVPW, the new year-round global platform for women’s boxing from MVP, showcasing the sport’s most elite female fighters with championship bouts on every card. The deal will see Sky Sports exclusively broadcast two all-female MVPW fight nights in the UK annually beginning with MVPW-01, the inaugural global event of MVPW.
MVPW-01 takes place at London’s Olympia on Sunday, 5 April. The all-women’s main card will feature four back-to-back world championship fights, headlined by a double main event with the long-anticipated clash of MVP’s British champions, “Sweet” Caroline Dubois (12-0-1, 5 KOs) vs. Terri “Belter” Harper (16-2-2, 6 KOs), a 10-round women’s championship bout for the unified WBO and WBC lightweight world titles, contested at 135lbs. In the historic double main event, MVP and England’s unified super bantamweight world champion Ellie Scotney (11-0) will face Mexico’s WBA world champion Mayelli Flores (13-1-1, 4 KOs) in a 10-round undisputed super bantamweight championship bout contested at 122 lbs. Entering the fight, Scotney is the youngest UK women’s boxer in history to fight for undisputed, and if she wins, she will become the youngest UK boxer in the four belt era in history to become undisputed world champion–male or female. Tickets are on sale now at Ticketmaster UK.
Sky Sports will also show selected MVPW U.S. fight nights, beginning with MVPW-02 on Friday, 17 April from the Infosys Theater at Madison Square Garden, with unified junior lightweight champion Alycia Baumgardner defending her titles against South Korea’s Bo Mi Re Shin in the main event, contested over 10 rounds with equal rules, three-minute rounds. Shadasia Green will make a 10-round defense of her unified super middleweight world titles against former light heavyweight champion Lani Daniels in the co-main event. The event will stream live on ESPN in the U.S.
Sky Sports’ Chief Officer UK & Ireland, Jonathan Licht, said: “This agreement with MVP underlines Sky Sports’ ambition to showcase the very best in women’s boxing to sports fans and new audiences. As the UK and Ireland’s biggest investor in and broadcaster of women’s sport, we are proud to be part of the momentum women’s boxing is enjoying and adding the sport to our unrivalled line-up. 2026 is set to be a huge year yet again for women’s sport with the ICC Women’s T20 World Cup on home soil as well as the Solheim Cup, WSL and more, all live on Sky Sports.”
Nakisa Bidarian and Jake Paul, co-founders of Most Valuable Promotions, said: “This partnership with Sky Sports marks a major milestone for MVPW and women’s boxing globally. Through MVPW, we are committed to delivering meaningful opportunities for fighters while producing premium events that expand the global reach and commercial potential of women’s boxing. Bringing two premium all-female MVPW events to the UK and Ireland each year, starting with the historic MVPW-01 on Sunday, April 5 at London’s Olympia, is exactly what we envisioned when we launched this platform. We have the best female British boxers in the world and Sky Sports is the perfect home to showcase the elite talent and championship-level action that defines MVPW. Together, we’re committed to continuing to elevate women’s boxing to the main stage it deserves, delivering unforgettable nights for fans across the UK and beyond.”
Sky Sports has broadcast some of the most iconic moments in women's boxing, including the first all-female card in 2022 which was headlined by Claressa Shields' landmark victory over Savannah Marshall. More than two million viewers tuned in, making it the most-watched women's professional boxing event at the time, delivering Sky's biggest audience for live women's sport ever. Just last year, Sky Sports exclusively broadcast the second all-female card in the UK, headlined by Natasha Jonas vs Lauren Price from Royal Albert Hall.
As the UK and Ireland’s biggest investor in and broadcaster of women’s sport, Sky Sports’ agreement with MVP reinforces the broadcaster’s commitment to showcasing the best female fighters and contributing to the continued growth of the sport. Sky Sports accounted for 79% of all televised women's sport coverage in 2025 in the UK, with total viewing up 25% across over 4,000 hours of women’s sport broadcasting.
Further details of future cards will be announced in due course. For more information, follow on X via @MostVPromotions, on Instagram via @MostValuablePromotions.
About Sky
Sky connects and entertains millions of people across Europe. At the heart of everything we do, is a belief that people deserve better. For decades, we’ve shaken up every category we entered to give people what they love, to make life a little easier and to provide great value. That’s how we bring millions of customers the joy of a better experience in TV, broadband and mobile.
In TV, we offer the best sports coverage, unmissable TV and the smartest ways to stream and aggregate the TV you love. In broadband, we power homes and businesses, with a fast, reliable connection. In mobile, we bring people closer, with plans at unbeatable value. And now, you can even keep your home connected and protected, through our smart insurance. We design our products to fit seamlessly into your life, with service whenever and however you need it.
That’s how we do better for customers. And we believe in better for society too. We power the cultural economy in the UK and beyond, making award-winning news, original sport, and entertainment. We contribute billions to UK GDP, creating and sustaining thousands of jobs and sharing both our journalism and our coverage of the arts, free of charge. We are cutting emissions and making recyclable, energy-efficient products, and we give back, through free internet access and digital skills for under-served communities and young people. Sky is owned by Comcast Corporation, a global media and technology company.
About streaming service NOW
NOW is the home of brilliant entertainment and broadband. Join in for the latest movies, critically acclaimed shows and biggest live sports.
With a Cinema Membership, access the latest blockbusters and unmissable collections with over 1000 movies on demand. With an Entertainment Membership, enjoy award-winning dramas and the best of HBO - plus Sky Originals and epic kids TV. With a Sports Membership, stream all 12 Sky Sports channels and every Sky Sports+ stream, and catch live action from the Premier League, EFL, Formula 1, England & ICC Cricket, ATP & WTA Tennis, Golf majors, Premier League Darts, NFL, and so much more.
Plus, members can also enjoy a premium experience with the Ultra Boost* add-on, which features stunning Ultra High Definition (UHD) High Dynamic Range (HDR), immersive surround sound, and ad-free** viewing on up to 3 devices at once. Or members have the option to enjoy an upgraded experience with Boost - ad-free** streaming in VOD, Full HD and Surround Sound on up to two devices at once.
For ultrafast broadband, members can enjoy NOW Full Fibre 300, NOW Full Fibre 100, NOW Full Fibre 75 and NOW Superfast membership, all powered by Sky's award-winning broadband network.
Ultra Boost features are available on selected content and devices only. See here for full details.
*Ad-free excludes live channels and trailers promoting NOW content.
About Most Valuable Promotions
Most Valuable Promotions (MVP) was founded in August 2021 by Jake Paul and Nakisa Bidarian with a fighter first ethos. Since inception, MVP has produced 30 live boxing events, currently promoting nearly 60 fighters, 16 world champions, and 26 top contenders.
MVP has led boxing’s evolution in the streaming era through partnerships with the world’s leading platforms. In November 2024, MVP’s Jake Paul vs. Mike Tyson and Katie Taylor vs. Amanda Serrano 2 was the first-ever live professional sports event streamed on Netflix. Paul vs. Tyson shattered records, becoming the most-streamed sporting event of all time with 125 million live viewers worldwide. MVP went on to partner with Netflix twice in 2025 for MVP’s Taylor vs. Serrano 3 and Jake vs. Joshua: Judgment Day.
Today, MVP is the global home of women’s boxing. MVP’s Katie Taylor vs. Amanda Serrano in 2022 was the first female fight to headline Madison Square Garden, while Taylor vs. Serrano 2 in 2024 saw 74 million viewers globally on Netflix and became the most-watched professional women’s sports event in US history with 47 million AMA in the US. Their 2025 trilogy on Netflix topped an all-women’s megacard that set the official GUINNESS WORLD RECORDS™ title for the most world championship belts ever contested on a single fight card, male or female, with 17 world titles, earning nearly 6 million viewers globally.
